The Story ofMichinoku Gold

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As the production of gold spread throughout Michinoku and mining operations grew more expansive and more sophisticated, the mountains and mines that had at first become known for their gold came to be seen as sacred places due to the prosperity and stability they brought to the region. The culture born from this connection between people and gold spread from the mountain areas to the people of the villages and seas, a culture that has been passed down over generations through celebrations and ceremonies symbolizing past ways of life and prosperity.

Mining tools found new uses in the daily lives of villagers. The sounds of drums and work songs dedicated to the gods of the mountain fused with the culture of the sea, leading to the flourishing of a unique performing arts tradition that brought color to the region’s port towns.

Marco Polo once described Japan as “Zipangu,” an earthly paradise and a land of gold. Gold is certainly rooted in the landscape of Michinoku, just as surely as its mountains, rivers, villages, and seas are. The story of Michinoku Gold, embedded in our culture, faith, industry and daily life, is rich with a sense of industrious glory. The more we explore, the more we learn about the wonders of our story, and we invite you to experience the world of Michinoku Gold alongside us.

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